Romantic Meadow

To walk through a wild meadow, during a warm summer evening as the sun is slowly setting, is truly an uplifting experience. Buzzing with life and bursting with growth it provides a never ending source of inspiration and true awe. This artwork is meant to evoke a memory of such an experience, whilst also being an ongoing celebration of nature’s abundance and the versatility of shapes of its creation.

This pro­ject was a part of my ongo­ing col­lab­or­a­tion with Kidspattern. If you’d like to learn more about them please vis­it their web­site HERE. Alternatively, view the archive of our pre­vi­ous pro­jects HERE, in which I dis­cuss in detail the his­tory and nature of our work.

All cloth­ing-mockups presen­ted here are provided cour­tesy of Kidspattern and are used for visu­al­isa­tion pur­poses only.

Overview of the Brief

This pat­tern series was com­mis­sioned for a client’s Spring Summer Collection aimed at girls aged 18 to 36 months old. The over­all order included two designs which would cov­er both parts of their Summer release. These were sep­ar­ated by two cor­res­pond­ing col­our palettes, both designed by Kidspattern. The first one com­prised of a range of pale pinks con­tras­ted with a deep bur­gundy and a navy blue, mean­while the second one replaced the bur­gundy and navy with a selec­tion of two warm browns.

Drawing from time hon­oured tra­di­tions of flor­al pat­terns, this series por­trays a col­lec­tion of a whim­sic­al, hybrid flowers which blend diverse blos­soms by hav­ing them grow out from a sin­gu­lar stem. This design was inten­ded to be screen print ready, there­fore the hand drawn ele­ments were live trace and vec­tor­ised. An addi­tion­al lay­er of flat draw­ing was added on top to define the details. During the devel­op­ment of this series these botan­ic­al ele­ments were con­sequently recol­oured and rearranged into vari­ous com­pos­i­tions includ­ing reg­u­lar, scattered and diag­on­al. 

Starting Point

Here are the ele­ments selec­ted for the first part of the Summer Collection along­side the inten­ded palette. This ini­tial, base ver­sion of the pat­tern makes a use of the palette’s full spec­trum.

Placed on a stand­ard, white back­ground with the pinks applied in the blos­soms and the stems recol­oured in tin­ted navy. The arrange­ment is bal­anced, reg­u­lar and ver­it­ic­al and visu­al­ised in a medi­um size. 

Silhouette in Blue

This ver­sion of the pat­tern proved very pop­u­lar as it focuses solely on the blue aspect of the palette. As a res­ult, it ended up being a sig­na­ture print for a whole blue range of cloth­ing items. It is a com­bin­a­tion of the flor­al ele­ments, matched with a fur­ther lay­er of sil­hou­ettes.

Click right to view the accom­pa­ny­ing, fur­ther sim­pli­fied and thus sec­ond­ary print in pink, com­posed purely out of the sil­hou­ettes layered in two con­trast­ing sizes. 

Dark Background

This ver­sion of the pat­tern was placed against a tin­ted blue back­ground with the flor­als recol­oured in shades of light pink. The ele­ments are arranged closely togeth­er with some of them flipped upside down. Overall com­pos­i­tion remains reg­u­lar and ver­tic­al, how­ever now the pat­tern is visu­al­ised in a lar­ger size. 

Placement Print

The second part of the Summer release was built around an altered col­our palette that matched the pinks with warm browns. Additionally, the flor­al ele­ments dif­fer from those used in the first part. Here the brief required a design pre­pared for a place­ment print, hence, we explored a vari­ety of pos­i­tion­ing for the art­work. View some of our ideas below.

In the first idea, the small scattered details radi­ate side­ways from the middle of the gar­ment or altern­at­ively up its sleeves.

The second arrange­ment was a trans­ition­al com­pos­i­tion made from dark flor­al sil­hou­ettes topped and dot­ted with large sized flower heads.

Lastly, all the flor­al ele­ments were placed along the rim of the dress in a reg­u­lar, ver­tic­al, and lin­ear man­ner.

Design in Print

Please browse through a slideshow selec­tion of vari­ous examples of this pat­tern in print below. These pho­to­graphs are of the client’s first cloth­ing samples which were pro­duced to dis­play at a trad­ing fair for the launch of their over­all Spring-Summer col­lec­tion.

Please note that these images are provided cour­tesy of the cli­ent and Kidspattern and are used for port­fo­lio pur­poses only.

Here you may observe how the Meadow Pattern was used and prin­ted across mul­tiple items in both parts of their sum­mer release. Hopefully these quick snaps should give you an idea of how this design fits with­in the wider aspect of the cloth­ing range it belongs to.

I’ve also attached close ups of the mater­i­al and dis­plays of dif­fer­ent ver­sions, place­ments and arrange­ments, which demon­strate this design’s ver­sat­ile use.

“How does the Meadow flower its bloom unfold ? Because the lovely little flower is free down to its root, and in that free­dom bold.«

william-wordsworth_biopic
William Wordsworth English Romantic Poet