Floral Outlines

The concept for this series originated in the beauty found in the simplicity of drawings created by using a single continuous line. Additional inspiration came from minimal and understated ‹Botanical drawings› by Ellsworth Kelly.

Ultimately, this pattern’s main distinguishing feature is its mark-making technique. The result presents free hand, linear, slightly abstract and expressive modern florals, which are loosely based on wild poppies in bloom.

This pro­ject was a part of my ongo­ing col­lab­or­a­tion with Kidspattern. If you’d like to learn more about them please vis­it their web­site HERE. Alternatively, view the archive of our pre­vi­ous pro­jects HERE, in which I dis­cuss in detail the his­tory and nature of our work.

All cloth­ing-mockups presen­ted here are provided cour­tesy of Kidspattern and are used for visu­al­isa­tion pur­poses only.

Drawing Element

The brief for this pat­tern was a little chal­len­ging for me as I usu­ally draw using quite a metic­u­lous, clean out­line. However, I pur­pose­fully shook things up here, exper­i­ment­ing with adopt­ing a looser grip on my stylus to get the desired effect. These draw­ings later became the core repeat mod­ule for the designs in this series.

In order to add a pop of col­our I layered sep­ar­ate out­line draw­ings, in two dif­fer­ent col­ours, on top of each oth­er. Additionally, you can view the inten­ded palette com­posed by tal­en­ted col­our-spe­cial­ist Kidspattern.

Alternative Version

In this addi­tion­al ver­sion of the pat­tern I have used two pantones but sep­ar­ated them, one apiece, into dif­fer­ent areas of the over­all mod­ule. One of them blends into the back­ground, whilst the oth­er one stands out, cre­at­ing an inter­est­ing dynamic.

This arrange­ment has become much fuller, with almost all the space being filled up with vibrant and express­ive lines of the flor­als cre­at­ing a tex­tured look. 

Additional Solutions and Placement Ideas

As Kidspattern we sup­ply our cli­ents with ideas of altern­at­ive solu­tions and arrange­ments for the com­mis­sioned designs. Feel free to browse through the selec­tion of these attached below.

This assort­ment includes options aimed at the Newborn Collection, which are typ­ic­ally basic, simple, one-col­our prints. In this instance, the designs were inten­tion­ally spa­cious, over­sized and a little abstrac­ted. I’ve included both col­our ways : grey­scale and in two shades of pink.

The strength of this design lies in the con­trast that is cre­ated by the dynam­ic and bright line cut­ting out from the neut­ral back­ground. The arrange­ment embraces the high volume of neg­at­ive space sur­round­ing the express­ive lines, which con­trib­utes to mak­ing this print very light, fresh, mod­ern feel­ing, and thus very apt for a Spring-Summer Collection. 

Additionally I’ve attached poten­tial solu­tions of how the flor­als might be used as a place­ment print.

First, in form of a dec­or­at­ive pan­el placed along the middle sec­tion of a top. In this example the recol­our­ing of the line-draw­ing into white makes it blend into back­ground more and gives the impres­sion of a strip of an abstract tex­ture. 

Second one, has the flor­al mod­ule arranged as a bor­der that rings the hem of a girl’s dress. It was visu­al­ised in a large size that emphas­ises the express­ive­ness of the line. I’ve also used 2 shades of pink, on top of each oth­er, to cre­ate some inter­est­ing lay­er­ing. 

To con­clude, I’ve included a full-print, grey­scale ver­sion of the final flor­al pat­tern, where I took two lay­ers of out­lines and stacked them, one on top of the oth­er, in hues of the same col­our. With the design being placed against a white back­ground it really high­lights the lin­ear contrast.

Pattern in Print

Here’s a selec­tion of dif­fer­ent products from this ‘Floral Outline’ pat­tern series, which incor­por­ate it in mul­tiple ways. These were some of our client’s first samples made to launch their Spring-Summer Collection at trad­ing fairs.

Please note that these images are provided cour­tesy of the cli­ent and Kidspattern and are used for port­fo­lio pur­poses only. 

The ser­pent­ine line, or the line of grace, by its wav­ing and wind­ing at the same time dif­fer­ent ways, leads the eye in a pleas­ing man­ner along the con­tinu­ity of its variety
 — from « Analysis of Beauty«

The Painter and His Pug, 1745
William Hogarth English Painter,Engraver and Satirist