The idea for this in-season floral pattern came from the admiration of the truly fabulous, exquisite shape and coloration of fuchsias in bloom. The florets are bursting with a vivacious display of deep pink, red and purple, with undertones of rose and lavender; all in perfect and enchanting harmony. 

Radiant fuchsia, therefore, instills confidence and emanates elegance, optimism and vitality. Often described as a magenta, and as a combination of red and violet, fuchsia contains the passion and power of red, restrained by the introspection and dreaminess of violet.

This project was a part of my ongo­ing col­lab­o­ra­tion with Kidspat­tern. If you’d like to learn more about them please vis­it their web­site HERE. Alter­na­tive­ly, view the archive of our pre­vi­ous projects HERE, in which I dis­cuss in detail the his­to­ry and nature of our work.

All cloth­ing-mock­ups pre­sent­ed here are pro­vid­ed cour­tesy of Kidspat­tern and are used for visu­al­i­sa­tion pur­pos­es only.

Pattern Development

This series was designed with Kidspat­tern as a part of a com­mis­sion for our Client’s Spring-Sum­mer col­lec­tion aimed at girls aged 18–36 months. The sig­na­ture pat­tern was planned as a pho­to based dig­i­tal print. Its appeal lies in the won­der­ful­ly vibrant colour palette of fuch­sias, rang­ing from juicy pinks and reds to lus­cious pur­ples and vio­lets. These colours excel here at cre­at­ing a fun, bold and effer­ves­cent spring design.


Last­ly, as Kidspat­tern, we always pro­vide our clients with a sim­pli­fied ver­sion of each pat­tern to use in their new­born col­lec­tion. In this instance, we used only the flo­ral sil­hou­ettes, in two colours, dis­trib­uted in a reg­u­lar arrange­ment on a light grey background.

This mut­ing of the colour palette was thought to be more age appro­pri­ate and con­tribut­ing to the over­all result which is a much calmer, del­i­cate and soft design that is also straight­for­ward to print.

Dark Background

Here, the buds were mut­ed by recolour­ing them into greyscale. To build con­trast, they were tossed amongst the white sil­hou­ettes, and then jux­ta­posed against a deep coral background.

We kept the reg­u­lar­ly scat­tered arrange­ment of all the ele­ments and visu­alised them in a rel­a­tive­ly large size, so that the pat­tern main­tains a good lev­el of detail in print. 

Alternative Colourways

In this ver­sion, the pho­to pat­tern was set against a light-pink, speck­led back­ground that was spot­ted with flat, white sil­hou­ettes of each flower. This mix­ture of dif­fer­ent gra­da­tions of tex­ture con­tributes to the dynamism and integri­ty of the com­po­si­tion. Addi­tion­al­ly, the flow­ers were enlarged in order to give one a chance to mar­vel at their intri­cate forms. 

Pattern in Print

Addi­tion­al­ly, I’d like to share cou­ple of quick exam­ples of the final Fuch­sia pat­tern in print. These are Client’s first cloth­ing sam­ples, made for the launch of their Spring-Sum­mer collection.

Please note that these images are pro­vid­ed cour­tesy of the client and Kidspat­tern and are used for port­fo­lio pur­pos­es only.


Fuchsia was first recorded on the Caribbean island of Haiti at the end of 17th century, by the French monk and botanist Charles Plumier, who named it after the German botanist Leonhart Fuchs.The fuchsia plant is named in his honor, and the color was first introduced as the dye fuschine. It became known as magenta in 1859, to mark the French victory at the battle of Magenta, a city in Italy.