My illustration and pattern skills have also been employed for the use in packaging design. In collaboration with Noo-Studio (art direction, flat design and 3d design) we’ve produced designs applied on packaging for Paul Lafayet French Patisserie (Hong Kong). This was aimed at their seasonal winter biscuit and macaroon special gift sets.
As a part of Noo-Studio whilst working with a Client, we usually present them with alternative design solutions in order to offer an opportunity for them to provide feedback during the development process. In this case, out of initial 3 art direction proposals, one was picked based on presentation based on sketches, reference material and mood boards. Chosen winter theme was established with natural imagery like sprigs, branches, pine cones and other minimal decorations suggestive of Christmas without excessive use of traditional, festive elements. These were hand drawn digitally and arranged into various compositions.
The selected illustrations and patterns then got recoloured to match with Lafayet brands colour palette. Noo-Studio produced 3d renderings to visualise the designs on boxes to give a better feel for the finished product. Here is a selection of potential compositions out of which the final ones were chosen by the Client.