For the past 7 years I have been working in the kidswear fashion industry under the creative direction of Noo-Studio. Initially I was employed as an illustrator but quickly developed a passion for patterns. Hence, I began gaining experience as a surface designer through pattern development and design, exploration of drawing techniques and learning about file preparation for print production. I now continue to work with Noo-Studio, producing novel textile designs for upcoming SS and AW Collections as well as collaborating on new channels for our creative outputs.
A selection of designs produced for different kidswear brands based in China in years 2014–2017.
As a part of Noo-Studio I have been involved in the production of numerous seasonal clothing collections for newborns (0–9 months), baby (1–3 years old) and kids (3–6 years old). In the course of developing designs for these collections I have gained valuable insights into working commercially and responding creatively to a given brief’s requirements. I am now highly skilled at designing patterns within the broader context of a collection’s theme, clothes set and brand colour palette, as well as utilising pre-existing characters and elements.
At the beginning of the design process we provide the client with initial analysis and advice on seasonal and market trends, before working with them to formulate a creative solution that will suit their collection and its requirements. We then work on realising this solution through development and revision phases, offering a range of versatile alternatives for a given pattern design (e.g. in terms of its arrangement and colour options) before agreeing to a final version that suits the client’s preferences and context. We take into consideration not only the design itself, but also a cost effective technique of print production. Through our experiences we have become highly agile and flexible as a team and are adept at customising our workflow whilst designing and revising in order to meet the specific needs of our clients.
All clothing mockups presented here are provided courtesy of Noo-Studio and are used for visualisation purposes only.
The work I chose to showcase here focusses predominantly on hand-drawn, unique designs based on my own drawings set within the digital context. However, in practice my working were often much more diverse in nature in order to meet the needs of the collection. This often involved coming up with a creative mixed media solution, incorporating various techniques and themes. As a result, final designs were often a combination of my drawings set against pre-existing or photographic elements. In addition, we also produced patterns based exclusively on photography and typography.
Working with different age group
We always make sure we design appropriately for age group, simplifying and contextualising designs as required. In kidswear fashion amongst many trends, we tend to work with themes of animals, characters, florals, textures, typography, nautical and botanics. However, the broader context of the whole collection has always inspired me to explore novel, alternative approaches to these.
These designs are always custom tailored in order to create an unique visual expression of the brand. Our main aim has always been to expand the brand recognition, improve product structure complexity and address brands’ position within a pre-defined market niche.
My first work within the kidswear industry was primarily as an illustrator and whilst I have diversified over the years I still draw upon this expertise regularly. Equally, many of the collections that I have been involved in have presented specific creative challenges, for example kidswear illustrations need to be simplified and adjusted to suit print and colour-palette restrictions as well as the target age-group. These challenges have enabled me to adapt to using more varied illustrative techniques and come up with a vocabulary of mediums to call upon. During this development process I often enjoyed combining traditional and digital solutions (for example mixing pencil and digital drawing, drawing on photographic rasters and filters etc) Here, I have chosen a selection of various personal favourites that we developed for both kids and newborn collections over the years.